Ghost Max is a new collection of running shoes by Brooks.
The team needed help with the look development and art direction for the global premiere of their digital campaign launching at the end of 2023 across the United States and Europe.
Leveraging shoe features like V2MAX Foam and Cushion I led the process of designing the 3d look of the spot where the shoe is incorporated in the world of foam-like textures and materials conveying comfort and reliability.
The Brooks team wanted to explore a visual direction depicting the shoe surrounded by soft and stretchy textures in a bubble like world environment. Here is a selection of my favorite design frames that put us on a path towards establishing the final look for the entire spot.
Ghost Max two main selling points are V2.0 Max Foam and Max Cushion technology that deliver superior comfort and reliable performance in every situation. Brooks' team invited us to design several environment options that would visually convey comfort while emphasizing the quality materials used for the Ghost Max design.
This is one of several animation test demonstrating cushion and soft feel to convey the comfort of the Ghost Max.
The spot was featured on Brooks home page and integrated into a custom micro site introducing the new Ghost Max.
Let’s not forget about the social space worldwide. We have delivered over a hundred of cutdowns as well as other fun creative shareables to post across social channels and online.
Meticulously designed, branded and brought to life with Unreal Engine.
Client: Brooks
Agency: Lumenati | Mass FX Media
My Role:
3d Art Direction, Design, Animation