Ghost Max is a new collection of running shoes by Brooks.
The team already had an approved script and concept for the ad but needed help with the look development and art direction for the global premiere of their digital campaign launching at the end of 2023 across the United States and Europe.
Leveraging shoe features like V2MAX Foam and Cushion I led the process of designing the look of the spot where the shoe is incorporated and placed in the world of foam-like textures and materials conveying comfort and reliability.