Fan Freakout Zone campaign was created to effectively engage with college basketball fans in order promote March Madness and Sling TV.
Acknowledging the inevitable disappointment felt by the majority of fans due to the limited number of teams contending for the title, our objective was to resonate with their passion and emotions. Therefore we’ve meticulously crafted a promotional spot showcasing the immersive experience of the ‘Fan Freakout Zone.
A fictional place that encapsulates the essence of the college basketball journey, offering amenities such as spirited trash-talking, relaxation in the massage room, or a busted bracket breakout room where fans can express themselves in a more physical way.
