This project called for an exciting and impactful way to showcase key annual sales events for the Southern California Chevy Dealers. The goal was to develop bold, dynamic visuals that could integrate seamlessly into aerial footage — grabbing attention while reinforcing the event’s brand presence.

The creative approach centered on concepting and designing multiple unique options, then compositing them into aerial shots so that each sale event’s name appeared as a natural part of the environment. These campaigns included four cornerstone events of the year, presented in their natural order: Presidents Day, Memorial Day, Fourth of July, and Labor Day.

The result was a series of high-energy visuals that not only captured the spirit of each holiday but also elevated the brand’s presence in a way that was memorable, location-specific, and visually engaging. These composites turned simple aerial views into landmark moments that celebrated both the occasion and the Chevrolet brand.

To give the client creative flexibility, several distinct look options were developed — each with its own style and visual approach — allowing them to choose the direction that best matched the tone and energy of each event.

 
 
 
 

Client: Southern California Chevy Dealers


My Role:
Art Direction, Motion Design, VFX